Hosting a company event to launch a campaign or promote your brand can help increase brand awareness—if you do it right. Event planning can be stressful, especially if you are expecting some significant results after, like client conversion. You need to have the best team to help you pull through. Aside from having the best team, it always comes down to careful planning.
Use social media to announce your event
Whether your event is open to the public or attended by VIP only, it’s important to make a big deal out of it. Make the people feel the excitement. Create a buzz by announcing it early on social media sites. Allot more time for it to get airtime. The more people talk about it, the better.
Establish a theme and start from there
Before you select a site, you need to identify a theme based on the message that you want to send across your customers. Are you launching a new product line, a new website, or a new brand ambassador? Is it an auction or a fun run? You want everything to come together by choosing an appropriate theme that is fresh and not cliché.
Choose a location for your event
Location is very important and don’t let anyone tell you otherwise. When you select a location, you have to make sure that it suits your budget and that all the activities planned will be feasible. Don’t forget the styling, too. Will you need fancy chandeliers and curtains or perhaps colored powder, which are cool nowadays? Make sure you find the right suppliers, though. For instance, Chameleon Colors noted that color powder paint should be non-toxic and 100% safe.
Don’t forget the food and the sound system
Everything should come together nicely. If you are dealing with VIP, you don’t want them to be talking about how bad the food and drinks are. Even if you are giving small servings, ensure the food’s quality and taste. Also, don’t make your event suffer because the sound system isn’t cooperating.
Coordinate with all members of the team
Before the big day, it’s important to be on the same line. Make sure that you set meetings to get clear updates about the progress and the tasks that you need to prioritize.
Having company events can be costly, but if you do them right, it can bring more profits to your business. Planning for any event is never easy, so make sure that you are always on top of it.