You have the latest designer jewelry and your shop looks inviting, but no clients are coming in. You have bought advertising space in local newspapers and posh magazines, but still no sales. Where are your customers? The answer is online.
Digital marketing for jewelers is not an option anymore; it is a must. First, create an updated and impressive website. Next, use the following ideas to increase your sales.
Provide a signup sheet or button for clients to leave their email addresses. Send them an email regarding your upcoming sale events or promotions, fun features, new arrivals, and other details. Keep a steady stream of information so that they do not forget your store. Do not give in to the temptation of buying an email list. Most people on this list will just mark your email as spam because they did not ask for it.
Blogging gives you an excellent opportunity to increase web traffic. You get a platform to market yourself as a jewelry expert and showcase what you have on offer. Update the blog regularly with creative and valuable information to keep your clients engaged.
Social Media Marketing
Your followers on social media should be your biggest brand ambassadors. Become an active participant on social media platforms, including Instagram, Twitter, Facebook, and Pinterest. Run regular social media campaigns to promote buying of jewelry throughout the year and not just on special occasions. Celebrate and reward your loyal customers.
Pay-per-click or PPC campaigns let you target your particular market. PPC ads appear alongside search results on Google and you pay for any clicks. It is a good way to track the success of your campaign as you analyze data.
Combine these strategies with search engine optimization, which ensures your website ranks high on search engines. Get a team of digital marketing experts to help you implement these ideas.