Crooked Smiles No Longer Appealing in the U.K.



Close up shot of a man's crooked teethThe so-called British smile has been going out of style in the U.K. as more people have wanted to have straighter sets of teeth.

Dentists have also seen an increase in demand for cosmetic treatments. An example is invisible braces — more commonly known as Invisalign. In Hertfordshire and other areas, more patients now prefer services similar to those in the US to achieve a perfectly white smile.

Brushing the Trend

The increase in cosmetic treatments has occurred at the same time as more Britons have started using electric toothbrushes. Since 2008, one in three people has switched from using a manual toothbrush to an electric one over the last nine years.

It also led toothpaste and toothbrush makers to be the fastest-growing sector in consumer health products. However, the trend stems from a desire to achieve whiter teeth, instead of being more concerned about oral hygiene. Still, it has helped the dental industry grow, particularly for those that sell whitening products. Since 2013, sales of teeth whiteners rose more than 10 %.

About Invisalign

Invisalign has been a reliable option for those who want straighter teeth yet dislike having visible metal brackets. However, patients should remember that there are particular rules in case they decide to have invisible braces.

These aligners are most effective when worn for at least 20 hours a day. The 20 hours exclude time spent eating meals, brushing and flossing teeth. For this reason, you should be mindful of your schedule to make sure you wear them as long as the recommended time.

A desire among Britons to have straighter and whiter teeth, even if only for cosmetic reasons, is still a good sign for consumers and product manufacturers as well as oral health professionals. After all, high demand has pushed the dental industry to come up with new treatments such as invisible braces.