The business landscape is constantly changing, growing more and more competitive. Regardless of the industry you’re in, it’s always a game of who’s on top. As such, many businesses resort to dog-eat-dog strategies to stay afloat. And in many instances, they do.
So, the question is, does integrity still matter in the ruthless world of business? Is there really a reward for people of truth, for those who do good even when no one’s looking? Or is it just an ideal – a good-to-have, so to speak?
Integrity Still Matters
Many businesses can achieve success, even when integrity is compromised: the bottom line is good, sales are soaring, and employees are happy. All of these enjoyed – but in a limited time. You see, you can’t build a business empire on fragile lies. It’s one thing to achieve success, but it’s another to sustain it. The difference between them is character.
Integrity. Whether you are running a small business, like printing franchises from firms such as Signarama or a sandwich shop, or managing a huge agency, integrity matters. It’s most important when you’re starting because it will be the foundation for building your reputation.
Your reputation is your capital, the currency used to attract stakeholders. So if the reputation is tainted with deceit early on, it’s a guarantee: you’ll go out of business in no time. Integrity matters not just for impressing outsiders, but it’s important internally.
Integrity sets the tone for your culture and the kind of attitude your employees should embrace. In turn, this will have a ripple effect on your clients, the local business community, and to the entire industry.
Challenges of Upholding Integrity
While integrity is an important characteristic of successful businesses, it’s always a struggle to live up to this core value. The reason is not surprising: people justify behavior time and time again. Surveys suggest that most people know cheating is wrong, yet they do it.
And when they do it, they rationalize and bend their definition of honesty to suit their agenda. Everyone has a different moral compass. Your definition of integrity might not be the same as your employees. That’s why it’s important to communicate clearly what integrity means for the business.
When situations get tough, you’ll know exactly how to exercise integrity.
Integrity still matters. In the competitive world of business, the ones who remain are those who uphold the truth.