WooCommerce by WooThemes is a free open-source WordPress plugin, but it is so much more than that. For starters, a plugin that holds this much power and potential is very rare. And with more than 1.6 million downloads worldwide since its debut back in September 2011, this plugin now supports a huge number of e-commerce sites.
You can also install additional features in the form of add-ons. WooCommerce has a lot of available add-ons developed either by WooThemes or independent WooCommerce developers. Some add-ons are free while others are available for a small fee. Viral Solutions, a sales and marketing expert in Oshkosh, highly recommends it for e-commerce websites. Here are just some of the many advantages of using this WordPress plugin.
1. It’s Free
One of the best things about WooCommerce is that it is free to download. Furthermore, it offers powerful features that can help grow your e-commerce store. However, the out-of-the-box features may not be enough if you want the site to work in a specific way. This is where extensions come in. With its myriad of available extensions, you will undoubtedly find what you need.
2. Easy to Use Analytics Tool
One of the things business owners find challenging when setting up an e-commerce site is applying and understanding analytics systems. WooCommerce is one step ahead of everybody on this score by integrating Google Analytics Pro into their platform. It makes analysis so much easier to implement and understand.
3. Simple But Looks Professional
WooCommerce creates beautiful and professional looking e-commerce sites. However, you should also take note that not all of its themes are created equal. The quality of the finished product will still depend on the skills of the theme developer. This is the reason why you should only purchase from trustworthy developers.
4. Very Secure
The developers behind WooCommerce rolls out updates regularly, especially on its POS (point of sale) platform. Additionally, Automatic, the makers of WooCommerce, work closely with leading web security experts to monitor their codebase for any vulnerabilities. This means that any security loopholes are caught and patched promptly. The regular updates also make sure that it is always compatible with even the newest version of WordPress.